#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. It follows Thanksgiving and major shopping events like Black Friday and Cyber Monday and represents the official start of the charitable season. It takes place this year on November 27.

At Worcester County Food Bank (WCFB), #GivingTuesday (or “Giving Food Day,” as we call it), represents a unique opportunity to raise funds for, and awareness of, WCFB’s role in ending hunger. It’s a day when supporters give what they can toward a collective goal. Meaning if you can’t give a lot, it’s totally ok! And, if you’d like to, please do! The idea is widespread participation.

This year, we’re striving to raise $8,234 through  our Giving Food Day campaign ($1 over the amount raised last year) in support of WCFB’s food distribution and advocacy programs.

Please help us to get there!

There are TWO important ways you can support WCFB’s Giving Food Day campaign.

First, GIVE.

Give a meaningful gift in any amount. Stay tuned to your e-mail and social media on the following days and times for live links to make your Giving Food Day contributions:

  • October 30 (in Nourishment, our monthly e-news, and on social media);
  • November 13 (via social media, with a link to a downloadable, hunger “fast facts” sheet);
  • November 20 (via e-mail and related social media, with a link to a short video about “Hidden Hunger” that you can share with friends);
  • November 27 (via e-mail and throughout the day on social media);
  • November 28 (via social media).

Or go ahead and give now.  It counts!


Forward the e-mails you receive along with personal notes encouraging your own family, friends, and colleagues to contribute. Share WCFB’s content on social media. Use #GivingFoodDayWCFB and #GivingFoodDay. Tag a friend who should see a post.

Ready for even more information about this year’s campaign? Here you go.

Our theme is “Make meal time brighter.” It’ll feature brightly-colored, pop art style fruit and vegetable graphics, like the ones pictured above, designed explicitly to stand out on social media. Plus, throughout the day on social, we’ll be tracking fundraising progress by adding the “brights” back to a grayscale image until, with your support, that image appears in full color.

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